Evaluation Glossary



(Developed by the University of Wisconsin-Extension - Providing
Leadership for Program Evaluation June 1999,
and used with their permission.)




Accountability - Responsibility for effective and efficient performance of programs. Measures of accountability focus on (1) benefits accruing from the program as valued by customers and supporters (2) how resources are invested and the results attained.

Anonymity - An attempt to keep the participants unknown to the people who use the evaluation and, if possible, to the investigators themselves.

Benchmarks - Performance data used either as a baseline against which to compare future performance or as a marker of progress toward a goal.

Cluster evaluation - A type of evaluation that seeks to determine the impacts of a collection of related projects on society as a whole. Cluster evaluation looks across a group of projects to identify issues and problems that affect an entire area of a program. Designed and used by the W.K. Kellogg Foundation to determine the effectiveness of its grantsmaking.

Confidentiality - An attempt to remove any elements that might indicate the subject's identity.

Context evaluation - A type of evaluation that examines how the project functions within the economic, social, and political environment of its community and project setting.

Cost-benefit analysis - Process to estimate the overall cost and benefit of a program or components within a program. Seeks to answer the question, "Is this program or product worth its costs?" Or, "Which of the options has the highest benefit/cost ratio?" This is only possible when all values can be converted into money terms.

Developmental evaluation - Evaluation in which the evaluator is part of a collaborative team that monitors what is happening in a program, both processes and outcomes, in an evolving, rapidly changing environment of constant feedback and change.

Effectiveness - Degree to which the program yields desired/desirable results.

Efficiency - Comparison of outcomes to costs.

Empowerment evaluation - Empowerment evaluation is the use of evaluation concepts, techniques, and findings to foster improvement and self-determination. In empowerment evaluation, program participants maintain control of the evaluation process; outside evaluators work to build the evaluation capacity of participants and help them use evaluation findings to advocate for their program.

Evaluation - Systematic inquiry to inform decision-making and improve programs. Systematic implies that the evaluation is a thoughtful process of asking critical questions, collecting appropriate information, and then analyzing and interpreting the information for a specific use and purpose.

Formative evaluation - Evaluation conducted during the development and implementation of a program whose primary purpose is providing information for program improvement.

Impact - The ultimate social, economic, and/or environmental effects or consequences of the program. Impacts tend to be long-term achievements. They may be positive, negative or neutral.

Impact evaluation - A type of evaluation that determines the net causal effects of the program beyond its immediate results. Impact evaluation often involves a comparison of what appeared after the program with what would have appeared without the program.

Implementation evaluation - Evaluation activities that document the evolution of a project and provide indications of what happens within a project and why. Project directors use information to adjust current activities. Implementation evaluation required close monitoring of program delivery.

Indicator - Expression of what is/will be measured or described; evidence which signals achievements, what you wish to measure. Answers the question, "How will I know it?"

Inputs - Resources that go into a program including staff time, materials, money, equipment, facilities, volunteer time.

Measure/measurement - Representation of quantity or capacity. In the past, these terms carried a quantitative implication of precision and, in the field of education, were synonymous with testing and instrumentation. Today, the term "measure" is used broadly to include quantitative and qualitative information to understand the phenomena under investigation.

Mixed methods - The use of both qualitative and quantitative methods to study phenomena. These two sets of methods can be used simultaneously or at different stages of the same study.

Monitoring - Ongoing assessment of the extent to which a program is operating consistent with its design. Often means site visits by experts for compliance-focused reviews of program operations.

Outcome evaluation - A type of evaluation to determine what results from a program and consequences on people.

Outcome monitoring - The regular or periodic reporting of program outcomes in ways that stakeholders can use to understand and judge results. Outcome monitoring exists as part of program design and provides frequent and public feedback on performance.

Outcomes - End results or effects of the program. Outcomes answer the questions, "So what?", "What difference does the program make in people's lives?" Outcomes may be intended and unintended; positive and negative. Outcomes fall along a continuum from short-term/immediate, to medium-term/intermediate, to final outcomes, often synonymous with impact.

Outputs - Activities, services, events, products, participation generated by a program.

Participatory evaluation - Evaluation in which the perspective of the evaluator carries no more weight than other stakeholders, including participants and the evaluation process and its results are relevant and useful to stakeholders for future actions. Participatory approaches attempt to be practical, useful, and empowering to multiple stakeholders and actively engage all stakeholders in the evaluation process.

Performance evaluation - The evaluation of a particular achievement, in the form of output or process.

Performance measure - A particular value or characteristic used to measure/examine program quality; may be expressed in a qualitative or quantitative way.

Performance targets - The expected result or level of achievement; often set as numeric levels of performance.

Personnel evaluation - Involves an assessment of job-related skills and performance.

Policy evaluation - Evaluation of policies, plans and proposals for use by policy makers and/or communities trying to effect policy change.

Process evaluation - A type of evaluation that examines what goes on while a program is in progress. It assesses the delivery of the program - what the program is.

Product evaluation - The evaluation of functional artifacts.

Program evaluation - The evaluation of a structured intervention to improve the well-being of people, groups, organizations, and communities.

Qualitative analysis - The use of systematic techniques to understand, reduce, organize and draw conclusions from qualitative data.

Qualitative data - Data that is thick in detail and description; usually in a textual or narrative format.

Qualitative methodology - Methods that examine phenomena in depth and detail without predetermined categories or hypotheses. Emphasis is on understanding the phenomena as it exists. Often connoted with naturalistic inquiry, inductive, social anthropological world view. Qualitative methods usually consist of three kinds of data collection: observation, open-ended interviewing, and document review.

Quantitative analysis - The use of statistical techniques to understand quantitative data and to identify relationships between and among variables.

Quantitative data - Data in numerical format.

Quantitative methodology - Methods that seek the facts or causes of phenomena which can be expressed numerically and analyzed statistically. Interest is in generalizability. Often connoted with a positivist, deductive, natural science world view. Quantitative methods consist of standardized, structured data collection including surveys, closed-ended interviews, tests.

Reliability - The consistency of a measure over repeated use. A measure is said to be reliable if repeated measurements produce the same result.

Reporting - Presentation, formal or informal, or evaluation data of other information to communicated processes, roles, and results.

Self-evaluation - Self-assessment of program processes and/or outcomes by those conducting or involved in the program.

Stakeholder evaluation - Evaluation in which stakeholders participate in the design, conduct, and/or interpretation of the evaluation.

Summative evaluation - Evaluation conducted after completion of a program (or a phase of the program) to determine program effectiveness and worth.

Theory-based evaluation - Evaluation that begins with identifying the underlying theory about how a program works and uses this theory to build in points for data collection to explain why and how effects occur.

Utilization focused evaluation - A type of evaluation that focuses its design and implementation on use by the intended audience. The evaluator, rather than acting as an independent judge, becomes a facilitator of evaluative decision-making by intended users.

Validity - The extent to which a measure actually captures the concept of interest.