Cornerstones of a Quality Survey
Coverage Error
Sampling Error
Measurement Error
Non-response Error
Improve Survey Quality
Decide what information you need.
Think in Terms of Results
Choosing a Survey Method
Choosing a Method
Mailed Surveys
Telephone Surveys
Face-to-Face Interviews
Drop-off Surveys
Selecting a Survey Sample
How Large Should a Sample Be? Sample size depends on:
Sampling Rules of Thumb
Finding Good Lists
Uncomplicated Sample Designs
Sampling Considerations
Issues to Consider When Writing Survey Questions
What Kind of Information are You Looking For?
Open- Ended Questions
Open-Ended Questions
Close-ended with Ordered Response
Close-ended with Unordered Response Choices
Partially Close-ended Questions
Which Question Structure Shall I Use?
There are NO Silver Bullets When Writing Survey Questions
Avoid these Question Traps
Avoid these Question Traps - continued
For Further Information Contact:
Email: dallash@ext.usu.edu
Home Page: http://www.ext.usu.edu
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